With the adoption by the World Health Assembly in May 2010 of the Global Strategy to Reduce the Harmful Use of Alcohol
, attention around the world now turns toward its implementation. The strategy calls for action at Member State level, naming various key stakeholders in the process.
The engagement of producers of beverage alcohol and other “economic operators” is explicitly laid out in the WHO Strategy.
“Economic operators in alcohol production and trade are important players in their roles as developers, producers, distributors, marketers and sellers of alcoholic beverages. They are especially encouraged to consider effective ways to prevent and reduce harmful use of alcohol within their core roles mentioned above, including self-regulatory actions and initiatives. They could also contribute by making available data on sales and consumption of alcoholic beverages.”
Many of the world’s leading alcohol production companies have asked the International Center for Alcohol Policies (ICAP, www.icap.org
) to work intensively with industry members and other stakeholders in countries in Africa, Asia-Pacific, Europe, and Latin America to support the implementation of the WHO Strategy. ICAP is actively engaged with industry stakeholders in all regions to provide support and coordinate the process of reporting to the international community in 2013 on progress in industry engagement.