We have identified priority markets where self-regulation approaches and structures do not yet exist, and where other cultural and market conditions would permit such activity: Nigeria, Rwanda, Vietnam, and the CARICOM group of countries. We have also indentified countries where self-regulation efforts are already underway, but can be strengthened or are in the first stages of development: Argentina, Brazil, China, India, Mexico, the Philippines, and Ukraine. 

In addition, we have identified organizations experienced in self-regulation to support our efforts, including the World Federation of Advertisers (WFA) and the International Chambers of Commerce (ICC). 
 

The beverage alcohol industry has been actively engaged in initiatives establishing standards of corporate social responsibility and details of self-regulatory codes and practices. A compendium of these initiatives is now available.