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What We've Done

What We've Done

2011          2010 



  • Completed: Launch events and training workshops in the Drink Drive initiative.
  • Drink Drive Enhanced Enforcement Workshop for traffic police was held August 16-18, 2011 in Da Nang. Participants received field training on drink driving enforcement and developed action plans for future enforcement strategies, and local law enforcement received guidance on effective methods of addressing drink driving and road safety issues. The program was led by members of the National Traffic Safety Committee (NTSC), Da Nang Police Department, Da Nang Traffic Safety Committee (TSC), and international road safety expert Ray Shuey as program trainer.
  • The First Campaign of the Drink Drive initiative in Da Nang was held on August 6, 2011. The special event was hosted by Da Nang People’s Committee to announce the first public awareness campaign of the initiative.
  • A Publicity Campaign Capacity-Building Workshop was held July 21-22, 2011 in Da Nang. The Skills to Develop, Implement, and Evaluate a Drink Driving Coordinated Campaign training course brought together 30 members of the Da Nang project team and taught key concepts and processes for developing and launching a road safety campaign.
  • Blood Alcohol Concentration (BAC) Training for medical staff in Da Nang was completed in July, 2011. The workshop was designed for members of the Da Nang project staff responsible for taking and testing blood samples of road traffic crash victims in local hospitals and reporting BAC results to the project evaluation team.
  • Central Steering Committee meeting: Representatives from six sponsor companies and the Chairman of VBA met for a second meeting on July 29, 2011, to discuss promoting the drink drive message to the Da Nang public. At this meeting, stakeholders evaluated the public awareness campaigns and BAC workshops.
  • Noncommercial Alcohol meeting: In July 2011, ICAP met with representatives from the National Economics University (NEU) to discuss Noncommercial Alcohol in Vietnam.
  • Central Steering Committee meeting: The first meeting of Global Actions Central Steering Committee was held April 28, 2011. These meetings are held three times a year and bring together stakeholders to evaluate progress in implementing the initiatives. The Steering Committee includes representatives from ICAP, NTSC, sponsor companies, and relevant government ministries.
  • Self-Regulation proposals: Proposals were made in March-April 2011 for a spirits and wine sector code based on the brewers’ code. ICAP is developing with the European Advertising Standards Alliance (EASA) a model process for code management in Vietnam which will include a complaint mechanism and reporting.
  • Channel Research Evaluation: The second Global Actions evaluation site visit took place from March 14–18, 2011 in Vietnam. During this visit, Radwan Siddiq (Channel Research) and ICAP’s Lan Huong Nguyen met with representatives from government (Ministry of Transport and Ministry of Health), local authorities, industry (Diageo, APB Hanoi, Vietnam Beer, Alcohol and Beverage Association) and other relevant stakeholders.
  • Proposals for a spirits code were discussed with VBA as well as undertaking a compliance monitoring exercise of the brewers’ code. Plans were made with EASA to develop mechanisms for implementing the codes.
  • Capacity building training (delivery of capacity building training to government, industry, non-governmental organizations, etc.): The first training was held in Da Nang province on February 24–25, 2011 and drew approximately 80 participants.

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  • Discussions between ICAP and VBA were held about the VBA code which was adopted in May 2010.
  • A drink driving launch event was held in Hanoi on November 23, 2010. ICAP worked closely with the National Traffic Safety Committee (NTSC) to organize the event.
  • Guidelines on Responsible Commercial Communications for the Vietnam Beer Industry were launched in Hanoi on May 13, 2010 (following the Ministry of Industry and Trade’s (MOIT) official endorsement of the Guidelines, dated April 2, 2010); participants included brewery groups and members of the National Assembly, relevant Ministries (MOIT, Ministry of Health, Ministry of Finance, Ministry of Culture, Sport, and Tourism), and the media.
  • Global Actions Vietnam participated in the United Nations Decade of Action for Road Safety held in May, 2010.
  • From June-October 2010, ICAP commissioned local consultants to complete the situation assessment and in-country briefings conducted with industry (international and domestic producers) and government agencies.