Brazil is a country of focus for the Self-Regulation and Noncommercial Alcohol initiatives of Global Actions on Harmful Drinking.

Self-Regulation: Beverage alcohol companies are collaborating with the World Federation of Advertisers (WFA) and ICAP to strengthen cross-industry self-regulation. In countries where self-regulation efforts are already underway but could benefit from further development or refinement, we are working with fellow stakeholders to ensure that cross-industry self-regulation systems operate effectively, reflect international standards of good practice, and are recognized publicly.

Associations and industry have been working together since 2010 to strengthen the long-standing self-regulatory system in Brazil. Organizations involved in the project include local self-regulatory organisation CONAR, the Associação Brasileira de Anunciantes (ABA), the Brazilian Beverage Association – Associação Brasileira de Bebidas (ABRABE), and the National Brewers Association – Sindicato Nacional da Industria da Cerveja (SINDICERV).

In collaboration with local beverage alcohol producers, CONAR is developing additional rules for beverage alcohol advertising aimed at complementing existing rules. With the steady growth of digital advertising, CONAR is also defining how its existing advertising rules and guidelines are to be interpreted and applied in the digital space. Finally, CONAR is optimizing and modernizing its website and consumer interface to allow for more interaction between CONAR and Brazilian consumers in the context of advertising self-regulation.  

Background: Since 1978, self-regulation of advertising has been supported in Brazil by the Conselho Nacional de Auto-Regulamentação Publicitária (CONAR) [www.conar.org.br] under the provisions of the Brazilian Advertising Self-Regulation Code, which applies to all media. CONAR has addressed more than 4,000 cases since its inception. Its membership includes more than 150 leading advertisers, as well as the Brazilian associations of advertisers, advertising agencies, and members of the media (broadcast, print, and radio). In addition, CONAR is a member of the International Council of EASA, the European Advertising Standards Alliance [www.easa-alliance.org].

Noncommercial Alcohol: The The focus of our work in Brazil (as in all nine countries that are part of this initiative) is to measure the extent and nature of noncommercial alcohol production and consumption, help set the agenda for interventions at national and regional levels, and launch a program of action to reduce problems.

Upon completion of a pilot study, we are now working with local researchers in the implementation of an expanded study.

We will report progress regularly, so please visit this page again soon for ongoing updates on our efforts.